November 17, 2016
The growth of social media over the past decade has significantly influenced the way companies can listen and engage with their customers. For companies already embarked on the Big Data analytics journey, making sense of social media data come high on their agenda. For those companies that haven’t yet invested in the field of Big Data analytics, better un...
August 15, 2016
Data is an asset. There is no question about that. The economics of data are based on the idea that the value of data can be extracted through analytics. However, contrarily to commodities, it is believed that the value of data doesn't grow as a proportion of its volume (1). These assumptions make data a special type of asset. Although this economical vie...
